Manager, Influencer Communications

  • Marketing
  • New York, United States

Manager, Influencer Communications

Job description

Pomelo + Co. is the world’s fastest growing hair care brand. We believe in clean hair care without compromise. Non-toxic, completely vegan and with a focus on natural, cutting-edge ingredients, our products make you look and feel great immediately, while promoting long-term hair health.

Objectives of this Role

  • Brand storytelling that is tailored to the audiences we reach through our influencers has the potential to drive orders of magnitude in differences in performances outcomes.
  • The successful candidate will be responsible for owning and developing our brand narrative in the influencer channel.
  • Engage influencers using a variety of tactics, such as creative storytelling in briefings, ideation and organization of offline events, tailoring brand narratives together with the influencer to serve their communities.
  • This role is for the German market.

Daily and Monthly Responsibilities

  • Work closely with influencer marketing managers to develop briefings for influencer stories that are aligned with our brand narrative and meet marketing performance objectives.
  • Develop a content calendar for the influencer, as well as our owned channels and help teams coordinate and execute on the calendar.
  • Identify and execute on opportunities to engage influencers outside of promotional campaigns, such as offline events, influencer travel or meet & greets with the objective to strengthen our relationships and drive incremental performance.
  • Maintain and evolve brand message and message hierarchy and turn into marketing-ready ad copy on a daily basis.

Skills and Qualifications

  • Ability to persuade through storytelling, and build alliances across teams to generate strong buy-in
  • Bachelor of Arts/Writing preferred.
  • Exceptional verbal, written, and visual communication skills.
  • Minimum 5 years of professional experience.
  • Ability to balance attention to detail and rapid execution.
  • Sense of ownership: You take responsibility for your teams’ projects and pride in your work.

    About You

    • You are a font of ideas for stories and have a knack for good storytelling.
    • Have experience working in influencer agency or a creative agency, or other creative field
    • Proven experience in production/writing
    • Nice-to-have: You have your own Instagram audience that you engage on a regular basis with creative content.
    • You have the ability to connect storytelling with actionable data to show how storytelling drives performance
    • You think in solutions instead of problems.
    • You are a quick learner who is able to demonstrate that you have a methodical approach to your work.
    • You are comfortable working in a fast-paced, early stage start-up environment where tools need to be built and initiatives get frequently challenged according to new priorities that might come up.


      • Location: New York or Berlin
      • If you are applying for the US, a work authorization now and in the future is required. Please do not apply if you are not eligible to work for a US-based employer now and in the future.
        • If you are applying for Berlin, a work authorization now and in the future is required. Please do not apply if you are not eligible to work for a Germany-based employer now and in the future.
        • German or French or Italian language skills  a benefit, not required. Fluency in English required.
        • BA or equivalent
        • Excellent interpersonal and communication skills
        • Pro-active and hands-on attitude
        • Nice-to-have: Proven passion for DTC brands, social media and Instagram in particular
        • Nice-to-have: Proven experience working with Shopify


        • Fun, fast-paced startup environment located in New York or Berlin
        • Opportunity to help shape the company and products
        • International, motivated team with flat hierarchies
        • Attractive opportunities for growth
        • No face-time culture - results are what matter!

        We look forward to meeting you!